Concepedia

Anubha Mishra

AM

Statistics

Publications

6

Citations

455

H-Index

6

Active since

2010

Affiliations

University of Arizona(Current)

University of Idaho

Rider University

Anubha Mishra is an author at University of Arizona specializing in business, marketing, and consumer needs.

Publications per year

2010–2021

6

Publications

6

Financial Parenting, Financial Coping Behaviors, and Well‐Being of Emerging Adults

Joyce Serido, Soyeon Shim, Anubha Mishra et al. · Family Relations · 2010 · 191 citations

Social Sciences, Human Development, Child Development +15

Exploring the impact of employees’ self-concept, brand identification and brand pride on brand citizenship behaviors

Sabrina Helm, Uwe Renk, Anubha Mishra · European Journal of Marketing · 2016 · 125 citations

Business, Marketing, Organizational Behavior +13

Exploring antecedents of attitude toward co-producing a retail checkout service utilizing a self-service technology

Mary Ann Eastlick, Claudia Ratto, Sherry Lotz et al. · The International Review of Retail Distribution and Consumer Research · 2012 · 61 citations

Business, Marketing, Retail Management +15

Understanding patrons' participation in activities at entertainment malls

Sherry Lotz, Mary Ann Eastlick, Anubha Mishra et al. · International Journal of Retail & Distribution Management · 2010 · 38 citations

Business, Marketing, Marketing Management +15

Factors influencing actual usage of fitness tracking devices: Empirical evidence from the UTAUT model

Anubha Mishra, Lori Baker-Eveleth, Prachi Gala et al. · Health Marketing Quarterly · 2021 · 29 citations

Social Sciences, Information Technology, Social Psychology +16

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