Factors influencing actual usage of fitness tracking devices: Empirical evidence from the UTAUT model

Anubha Mishra, Lori Baker-Eveleth, Prachi Gala, Julia Stachofsky

Health Marketing Quarterly · 2021 · 29 citations · 58 references

Concepts

Abstract

performance and effort expectancy. Based on 124 responses using the structural equation approach, most hypotheses were supported. The social influence had the strongest indirect effect through performance expectancy, while user efficacy had the strongest indirect effect through effort expectancy. Data accuracy and device engagement had a positive influence on actual usage and privacy concerns negatively affected the device's use.

References

58