Concepedia
Statistics
Publications
1
Citations
125
H-Index
Active since
2016
Affiliations
University of Idaho(Current)
Uwe Renk is an author at University of Idaho specializing in actual self, self, and brand identity.
Publications per year
2016–2016
Exploring the impact of employees’ self-concept, brand identification and brand pride on brand citizenship behaviors
Sabrina Helm, Uwe Renk, Anubha Mishra · European Journal of Marketing · 2016 · 125 citations
Business, Marketing, Organizational Behavior +13
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