Zachary G. Arens

The dynamics of consumer behavior: A goal systemic perspective

Catalina Köpetz, Arie W. Kruglanski, Zachary G. Arens et al. · Journal of Consumer Psychology · 2011 · 131 citations

Consumer substitution decisions: an integrative framework

Rebecca W. Hamilton, Debora V. Thompson, Zachary G. Arens et al. · Marketing Letters · 2014 · 46 citations

Economics, Consumer Decision Making, Consumer Choice +9

Why Focusing on the Similarity of Substitutes Leaves a Lot to Be Desired

Zachary G. Arens, Rebecca W. Hamilton · Journal of Consumer Research · 2016 · 28 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +20

The substitution strategy dilemma: substitute selection versus substitute effectiveness

Zachary G. Arens, Rebecca W. Hamilton · Journal of the Academy of Marketing Science · 2017 · 24 citations

Change Management, Management, Business +5

The duality of decisions and the case for impulsiveness metrics

Zachary G. Arens, Roland T. Rust · Journal of the Academy of Marketing Science · 2011 · 20 citations

Behavioral Sciences, Cognitive Science, Behavioral Decision Making +12