Sheb L. True

Perceived managerial sincerity, feedback‐seeking orientation and motivation among front‐line employees of a service organization

Audhesh K. Paswan, Lou E. Pelton, Sheb L. True · Journal of Services Marketing · 2005 · 55 citations

Management, Hospitality Management, Organizational Behavior +9

Russian Consumer Perceptions of Foreign and Domestic Consumer Goods: An Analysis of Country-of-Origin Stereotypes with Implications for Promotions and Positioning

David Strutton, Sheb L. True, Raymond C. Rody · The Journal of Marketing Theory and Practice · 1995 · 50 citations

Business, International Business, Marketing +17

The Relationship among Referents, Opportunity, Rewards, and Punishments in Consumer Attitudes toward Recycling: A Structural Equations Approach

Lou E. Pelton, David Strutton, James H. Barnes et al. · Journal of Macromarketing · 1993 · 33 citations

Natural Resources, Environmental Social Science, Social Psychology +17

Teaching Business Ethics: Why Gen Y?

Lou E. Pelton, Sheb L. True · Marketing Education Review · 2004 · 32 citations

Business, Educational Psychology, Business Ethics +5

Insights, challenges and recommendations for research on sustainability in marketing

Paola Andrea Morales, Sheb L. True, R. Keith Tudor · Journal of Global Scholars of Marketing Science · 2020 · 15 citations

Business, Marketing, Marketing Management +10