Concepedia
Statistics
Publications
6
Citations
300
H-Index
Active since
2003
Affiliations
University of Münster(Current)
WHU – Otto Beisheim School of Management
Ralf Elsner is an author at University of Münster specializing in marketing strategy, strategic marketing, and marketing.
Publications per year
2003–2019
The 2003 ISMS Practice Prize Winner: Optimizing Rhenania's Direct Marketing Business Through Dynamic Multilevel Modeling (DMLM) in a Multicatalog-Brand Environment
Ralf Elsner, Manfred Krafft, Arnd Huchzermeier · Marketing Science · 2004 · 81 citations
Business, Marketing, Marketing Management +12
Optimizing Rhenania´s Direct Marketing Business through Dynamic Multi-Level Modeling (DMLM) in a Multi-Catalog-Brand Environment
Ralf Elsner, Manfred Krafft, Arnd Huchzermeier · Marketing Science · 2004 · 61 citations
Business, Marketing, Marketing Management +9
Unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services
David Dose, Gianfranco Walsh, Sharon E. Beatty et al. · Journal of the Academy of Marketing Science · 2019 · 55 citations · Full text
Management, Innovation Management, Marketing +17
Improving referral management by quantifying market mavens’ word of mouth value
Gianfranco Walsh, Ralf Elsner · European Management Journal · 2011 · 51 citations
Business, Marketing, Marketing Management +13
Optimizing Rhenania's Mail-Order Business Through Dynamic Multilevel Modeling (DMLM)
Ralf Elsner, Manfred Krafft, Arnd Huchzermeier · INFORMS Journal on Applied Analytics · 2003 · 29 citations
Business, Marketing, Marketing Management +11
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