Concepedia

Michael A. Wiles

MA

13

Publications

1K

Citations

13

H-Index

2004

Active since

Affiliations

Arizona State University(Current)

McGill University

McMaster University

Michael A. Wiles is an author at Arizona State University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingBusiness StrategyConsumer ResearchFinanceBrandingBrand StrategyBrand AwarenessConsumer Uncertainty

Publications per year

2004–2023

13

Publications

13

The Worth of Product Placement in Successful Films: An Event Study Analysis

Michael A. Wiles, Anna N. Danielova · Journal of Marketing · 2009 · 155 citations

Placement Modality, Entertainment Marketing, Consumer Uncertainty +25

Shareholder value implications of service failures in triads: The case of customer information security breaches

Sachin B. Modi, Michael A. Wiles, Saurabh Mishra · Journal of Operations Management · 2014 · 125 citations

Service Provider, Customer Satisfaction, Shareholder Value Implications +21

The Effect of Brand Acquisition and Disposal on Stock Returns

Michael A. Wiles, Neil A. Morgan, Lopo L. Rego · Journal of Marketing · 2011 · 124 citations

Brand Acquisitions, Consumer Uncertainty, Brand Strategy +20

The Impact of Brand Rating Dispersion on Firm Value

Xueming Luo, Sascha Raithel, Michael A. Wiles · Journal of Marketing Research · 2013 · 121 citations

Brand Dispersion, Consumer Uncertainty, Brand Equity +14

The Worth of Product Placement in Successful Films: An Event Study Analysis

Michael A. Wiles, Anna N. Danielova · Journal of Marketing · 2009 · 106 citations

Placement Modality, Entertainment Marketing, Consumer Uncertainty +25

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