Jeffrey P. Dotson

Corporate diversification and the value of individual firms: A Bayesian approach

Tyson B. Mackey, Jay B. Barney, Jeffrey P. Dotson · Strategic Management Journal · 2015 · 104 citations

Empirical Finance, Firm Performance, Prior Theory +22

Brand Attitudes and Search Engine Queries

Jeffrey P. Dotson, Ruixue Rachel Fan, Elea McDonnell Feit et al. · Journal of Interactive Marketing · 2016 · 51 citations

Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance

Jeffrey P. Dotson, Greg M. Allenby · Marketing Science · 2010 · 48 citations

Marketing Analytics, Customer Satisfaction, Firm Performance +20

An Assessment of When, Where and Under What Conditions In-Store Sampling is Most Effective

Sandeep R. Chandukala, Jeffrey P. Dotson, Qing Liu · Journal of Retailing · 2017 · 25 citations

Conditions In-store Sampling, Buying Behavior, Engineering +10

A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations

Jeffrey P. Dotson, John R. Howell, Jeff D. Brazell et al. · Journal of Marketing Research · 2017 · 25 citations

Behavioral Decision Making, Structured Covariance, New Product Introduction +21