Concepedia

Michael L. Klassen

ML

21

Publications

954

Citations

14

H-Index

1987

Active since

Affiliations

University of Northern Iowa(Current)

University of Wisconsin–Madison

Michael L. Klassen is an author at University of Northern Iowa specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessAdvertisingConsumer BehaviorCustomer SatisfactionEducationSocial SciencesInteractive Marketing

Publications per year

1987–2012

21

Publications

21

Viewers' Evaluations of Product Placements in Movies: Public Policy Issues and Managerial Implications

Pola B. Gupta, Siva K. Balasubramanian, Michael L. Klassen · Journal of Current Issues & Research in Advertising · 2000 · 141 citations

Consumer Uncertainty, Film Study, Consumer Study +25

Men and Women: Images of Their Relationships in Magazine Advertisements

Michael L. Klassen, Cynthia R. Jasper, Anne M. Schwartz · Journal of Advertising Research · 1993 · 110 citations

Media Studies, Feminist Medium Study, Advertising +14

Consumer ethics in cross‐cultural settings

Mohammed Y. A. Rawwas, Gordon L. Patzer, Michael L. Klassen · European Journal of Marketing · 1995 · 90 citations

Value Theory, Consumer Research, Moral Issue +17

Lots of Fun, Not Much Work, and No Hassles: Marketing Images of Higher Education

Michael L. Klassen · Journal of Marketing for HIGHER EDUCATION · 2001 · 81 citations

Relationship marketing on the Internet: the case of top- and lower-ranked US universities and colleges

Michael L. Klassen · Journal of Retailing and Consumer Services · 2002 · 81 citations

Relationship Marketing, Customer Satisfaction, Lower-ranked Us Universities +11

Rows per page

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