Concepedia

Cynthia R. Jasper

CR

Statistics

Publications

35

Citations

1.4K

H-Index

21

Active since

1987

Affiliations

University of Wisconsin–Madison(Current)

Iowa State University

Utah State University

University of Minnesota

Yonsei University

Cynthia R. Jasper is an author at University of Wisconsin–Madison specializing in marketing, consumer behavior, and social sciences.

Publications per year

1987–2018

35

Publications

35

Social cues in the store environment and their impact on store image

Haiyan Hu, Cynthia R. Jasper · International Journal of Retail & Distribution Management · 2006 · 189 citations

Business, Marketing, Marketing Management +14

Men and Women: Images of Their Relationships in Magazine Advertisements

Michael L. Klassen, Cynthia R. Jasper, Anne M. Schwartz · Journal of Advertising Research · 1993 · 110 citations

Social Sciences, Communication, Marketing +14

Consumers’ perception of risk and the purchase of apparel from catalogs

Cynthia R. Jasper, Sara J. Ouellelte · Journal of Direct Marketing · 1994 · 84 citations

Business, Marketing, Marketing Management +15

Employer attitudes on hiring employees with disabilities in the leisure and hospitality industry

Cynthia R. Jasper, Paul Waldhart · International Journal of Contemporary Hospitality Management · 2013 · 80 citations

Management, Hospitality Management, Organizational Behavior +13

Apparel catalog patronage: Demographic, lifestyle and motivational factors

Cynthia R. Jasper, Pi‐Nan Rosa Lan · Psychology and Marketing · 1992 · 74 citations

Business, Marketing, Retail Management +14

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