Concepedia

Gordon L. Patzer

GL

8

Publications

787

Citations

8

H-Index

1980

Active since

Affiliations

University of Northern Iowa(Current)

Gordon L. Patzer is an author at University of Northern Iowa specializing in marketing, arts, and fashion.

Top concepts

ArtsMarketingFashionBody ImageManagementSexual BehaviorSocial SciencesConsumer ResearchBehavioral ScienceGender

Publications per year

1980–1998

8

Publications

8

Source credibility as a function of communicator physical attractiveness

Gordon L. Patzer · Journal of Business Research · 1983 · 341 citations · Full text

The Physical Attractiveness Phenomena

Scott Dawson, Gordon L. Patzer · Journal of Marketing · 1986 · 203 citations

Behavioral Sciences, Social Psychology, Experimental Aesthetic +12

Consumer ethics in cross‐cultural settings

Mohammed Y. A. Rawwas, Gordon L. Patzer, Michael L. Klassen · European Journal of Marketing · 1995 · 90 citations

Value Theory, Consumer Research, Moral Issue +17

A Cross-Cultural Investigation of the Ethical Values of Consumers: The Potential Effect of War and Civil Disruption

Mohammed Y. A. Rawwas, Gordon L. Patzer, Scott J. Vitell · Journal of Business Ethics · 1998 · 77 citations

Establishing Cross-Disciplinary Marketing Education

Scott D. Alden, Rita Laxton, Gordon L. Patzer et al. · Journal of Marketing Education · 1991 · 38 citations

Marketing Curriculum, Cross-disciplinary Marketing Education, Academic Reward Structure +13

Rows per page

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