Concepedia

Rita Laxton

RL

1

Publications

38

Citations

1

H-Index

1991

Active since

Affiliations

Atkins (United States)(Current)

Rita Laxton is an author at Atkins (United States) specializing in arts marketing, marketing strategy, and marketing management.

Top concepts

ArtsPedagogyEducationMarketingManagementArts MarketingHigher EducationMarketing StrategyMarketing ManagementMarketing Communication

Publications per year

1991–1991

1

Publications

1

Establishing Cross-Disciplinary Marketing Education

Scott D. Alden, Rita Laxton, Gordon L. Patzer et al. · Journal of Marketing Education · 1991 · 38 citations

Marketing Curriculum, Cross-disciplinary Marketing Education, Academic Reward Structure +13

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