Concepedia

Author

Mariana Bassi Suter

Hospital Universitário da Universidade de São PauloORCID

Also Known As

Livia Rudolph, Mariana BASSI SUTER, Mariana Bassi Suter, Mariana Bassi-Suter, Mariana Suter

18

Publications

164

Citations

7

H-Index

39

Concepts

All Affiliations

Hospital Universitário da Universidade de São PauloUniversidade de São PauloUniversidade do Vale do ItajaíUniversity of YorkTBS Education
MB

About

Mariana Bassi Suter is an author at Hospital Universitário da Universidade de São Paulo specializing in management, business, and international business.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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Management

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101

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Arts

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22

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Education

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Social Sciences

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18

Mariana Bassi Suter

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5

Publications

141

Citations

5

H-Index

YearCitations

Brand activism as a marketing strategy: an integrative framework and research agenda

Pedro Chapaval Pimentel, Mariana Bassi Suter, Simone Regina Didonet

Journal of Brand Management

2023

42

Country-of-origin image (COI) as a country-specific advantage (CSA): Scale development and validation of COI as a resource within the firm perspective

Mariana Bassi Suter, Felipe Mendes Borini, Dinorà Eliete Floriani,

Journal of Business Research

2017

41

Conceptualizing country-of-origin image as a country-specific advantage: An insider perspective

Mariana Bassi Suter, Surender Munjal, Felipe Mendes Borini,

Journal of Business Research

2021

22

In search of tools for the use of country image (CI) in the brand

Mariana Bassi Suter, Janaína de Moura Engracia Giraldi, Felipe Mendes Borini,

Journal of Brand Management

2017

18

The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer

Lívia Tiemi Bastos Rudolph, Mariana Bassi Suter, Simone R. Barakat

Journal of Macromarketing

2023

18

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