Mariana Bassi Suter

Brand activism as a marketing strategy: an integrative framework and research agenda

Pedro Chapaval Pimentel, Mariana Bassi Suter, Simone Regina Didonet · Journal of Brand Management · 2023 · 42 citations

Marketing, Integrative Framework, Media Activism +11

Country-of-origin image (COI) as a country-specific advantage (CSA): Scale development and validation of COI as a resource within the firm perspective

Mariana Bassi Suter, Felipe Mendes Borini, Dinorà Eliete Floriani et al. · Journal of Business Research · 2017 · 41 citations

International Management, Culture, International Business Strategy +14

Conceptualizing country-of-origin image as a country-specific advantage: An insider perspective

Mariana Bassi Suter, Surender Munjal, Felipe Mendes Borini et al. · Journal of Business Research · 2021 · 22 citations

Insider Perspective, Culture, Cross-cultural Issue +14

In search of tools for the use of country image (CI) in the brand

Mariana Bassi Suter, Janaína de Moura Engracia Giraldi, Felipe Mendes Borini et al. · Journal of Brand Management · 2017 · 18 citations · Full text

Cartography, Image Analysis, East Asian Studies +5

The Emergence of a New Business Approach in the Fashion and Apparel Industry: The Ethical Retailer

Lívia Tiemi Bastos Rudolph, Mariana Bassi Suter, Simone R. Barakat · Journal of Macromarketing · 2023 · 18 citations

Consumer Research, Ethical Retailer, Sales Ethics +18