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Country-of-origin image (COI) as a country-specific advantage (CSA): Scale development and validation of COI as a resource within the firm perspective

International ManagementCultureInternational Business StrategyFirm PerspectiveManagementBusinessCompetitive AdvantageBusiness StrategyCountry-specific AdvantageCountry-of-origin ImageMultinational EnterpriseStrategic ManagementInternationalizationInternational BusinessGlobal StrategyGlobalizationInternational Firms