Edison Fernandes Pólo

Country-of-origin image (COI) as a country-specific advantage (CSA): Scale development and validation of COI as a resource within the firm perspective

Mariana Bassi Suter, Felipe Mendes Borini, Dinorà Eliete Floriani et al. · Journal of Business Research · 2017 · 43 citations

Business, International Business, Strategic Management +17

A sustentabilidade como ferramenta estratégica empresarial: governança corporativa e aplicação do Triple Bottom Line na Masisa

Lira Luz Lazaro Benites, Edison Fernandes Pólo · Revista de Administração da UFSM · 2013 · 26 citations · Full text

Business, Corporate Governance, Strategic Management +16

In search of tools for the use of country image (CI) in the brand

Mariana Bassi Suter, Janaína de Moura Engracia Giraldi, Felipe Mendes Borini et al. · Journal of Brand Management · 2017 · 19 citations · Full text

Business, International Business, International Marketing +7

Brazil's fashion and clothing industry: sustainability, competitiveness and differentiation

Mariana Bassi Sutter, Bárbara Galleli, Maria Laura Ferranty MacLennan et al. · Latin American J of Management for Sustainable Development · 2015 · 10 citations

Engineering, Strategic Management, Strategy +11