Concepedia

Dirceu da Silva

DD

Statistics

Publications

44

Citations

2.6K

H-Index

23

Active since

2009

Affiliations

Universidade Estadual de Campinas (UNICAMP)(Current)

Universidade Nove de Julho

Universidade Federal Fluminense

Universidade de São Paulo

Universidade Estadual Paulista (Unesp)

Dirceu da Silva is an author at Universidade Estadual de Campinas (UNICAMP) specializing in business, management, and marketing.

Publications per year

2009–2023

44

Publications

44

Structural Equation Modeling with the SmartPLS

Christian M. Ringle, Dirceu da Silva, Diógenes de Souza Bido · SSRN Electronic Journal · 2015 · 603 citations · Full text

Business, Marketing, Marketing Management +8

Development and validation of attitudes measurement scales: fundamental and practical aspects

Joseph F. Hair, Marcelo Luiz Dias da Silva Gabriel, Dirceu da Silva et al. · RAUSP Management Journal · 2019 · 412 citations · Full text

Social Sciences, Behavioral Sciences, Psychology +17

Opportunities to Improve Entrepreneurship Education: Contributions Considering Brazilian Challenges

Edmilson Lima, Rose Mary Almeida Lopes, Vânia Maria Jorge Nassif et al. · Journal of Small Business Management · 2014 · 160 citations

Business, Entrepreneurship, Higher Education +10

Fuzzy inference system to study the behavior of the green consumer facing the perception of greenwashing

Marta Pagán Martínez, Camila Pires Cremasco, Luís Roberto Almeida Gabriel Filho et al. · Journal of Cleaner Production · 2019 · 151 citations

Natural Resources, Environmental Sciences, Consumer Behavior +9

Greenwashing effect, attitudes, and beliefs in green consumption

Sérgio Silva Braga, Marta Pagán Martínez, Caroline Miranda Correa et al. · RAUSP Management Journal · 2019 · 148 citations · Full text

Business, Marketing, Marketing Management +17

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