Concepedia

Dirceu da Silva

DD

43

Publications

2.5K

Citations

23

H-Index

2009

Active since

Affiliations

Universidade Estadual de Campinas (UNICAMP)(Current)

Universidade Nove de Julho

Universidade Federal Fluminense

Universidade de São Paulo

Universidade Estadual Paulista (Unesp)

Dirceu da Silva is an author at Universidade Estadual de Campinas (UNICAMP) specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingEngineeringConsumer ResearchEducationConsumer BehaviorStrategic ManagementCustomer SatisfactionOrganizational Behavior

Publications per year

2009–2023

43

Publications

43

Structural Equation Modeling with the SmartPLS

Christian M. Ringle, Dirceu da Silva, Diógenes de Souza Bido · SSRN Electronic Journal · 2015 · 603 citations · Full text

Marketing Analytics, Customer Satisfaction, Consumer Research +16

Development and validation of attitudes measurement scales: fundamental and practical aspects

Joseph F. Hair, Marcelo Luiz Dias da Silva Gabriel, Dirceu da Silva et al. · RAUSP Management Journal · 2019 · 367 citations · Full text

Measurement Theory, Engineering, Social Psychology +26

Opportunities to Improve Entrepreneurship Education: Contributions Considering Brazilian Challenges

Edmilson Lima, Rose Mary Almeida Lopes, Vânia Maria Jorge Nassif et al. · Journal of Small Business Management · 2014 · 158 citations

Fuzzy inference system to study the behavior of the green consumer facing the perception of greenwashing

Marta Pagán Martínez, Camila Pires Cremasco, Luís Roberto Almeida Gabriel Filho et al. · Journal of Cleaner Production · 2019 · 143 citations

Green Marketing, Greenwashing, Fuzzy Inference System +10

Greenwashing effect, attitudes, and beliefs in green consumption

Sérgio Silva Braga, Marta Pagán Martínez, Caroline Miranda Correa et al. · RAUSP Management Journal · 2019 · 142 citations · Full text

Customer Satisfaction, Greenwashing, Green Marketing +16

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