Sérgio Silva Braga

Development and validation of attitudes measurement scales: fundamental and practical aspects

Joseph F. Hair, Marcelo Luiz Dias da Silva Gabriel, Dirceu da Silva et al. · RAUSP Management Journal · 2019 · 367 citations · Full text

Measurement Theory, Engineering, Social Psychology +26

Fuzzy inference system to study the behavior of the green consumer facing the perception of greenwashing

Marta Pagán Martí­nez, Camila Pires Cremasco, Luís Roberto Almeida Gabriel Filho et al. · Journal of Cleaner Production · 2019 · 143 citations

Green Marketing, Greenwashing, Fuzzy Inference System +10

Greenwashing effect, attitudes, and beliefs in green consumption

Sérgio Silva Braga, Marta Pagán Martí­nez, Caroline Miranda Correa et al. · RAUSP Management Journal · 2019 · 142 citations · Full text

Customer Satisfaction, Greenwashing, Green Marketing +16

The Effects of Environmental Concern on Purchase of Green Products in Retail

Sérgio Silva Braga, Dirceu da Silva, Marcelo Luiz Dias da Silva Gabriel et al. · Procedia - Social and Behavioral Sciences · 2015 · 89 citations · Full text

Green Products, Customer Satisfaction, Behavioral Sciences +12

The use of reverse logistics for waste management in a Brazilian grocery retailer

Karina Tonelli Silveira Dias, Sérgio Silva Braga · Waste Management & Research The Journal for a Sustainable Circular Economy · 2015 · 37 citations · Full text