Simone Regina Didonet

The relationship between small business market orientation and environmental uncertainty

Simone Regina Didonet, Geoff Simmons, Guillermo Javier Dí­az Villavicencio et al. · Marketing Intelligence & Planning · 2012 · 82 citations

Green Marketing, Small Businesses, Organization-environment Relationship +11

Influencing factors of eco-efficient urban waste management: Evidence from Spanish municipalities

Guillermo Javier Dí­az Villavicencio, Simone Regina Didonet, Alexander Dodd · Journal of Cleaner Production · 2017 · 75 citations

Waste Prevention, Engineering, Waste Reduction +9

The role of marketing capabilities, absorptive capacity, and innovation performance

Juliana Conceição Noschang da Costa, Shirlei Miranda Camargo, Ana Maria Machado Toaldo et al. · Marketing Intelligence & Planning · 2018 · 56 citations

Innovation Adoption, Innovation Management, Competitive Advantage +17

The role of perceived justice in buyer-supplier relationships in times of economic crisis

Aristides Matopoulos, Simone Regina Didonet, Vaios Tsanasidis et al. · Journal of Purchasing and Supply Management · 2019 · 42 citations

Negotiation, Customer Satisfaction, Supplier Relationship +9

Brand activism as a marketing strategy: an integrative framework and research agenda

Pedro Chapaval Pimentel, Mariana Bassi Suter, Simone Regina Didonet · Journal of Brand Management · 2023 · 42 citations

Marketing, Integrative Framework, Media Activism +11