1
Publications
56
Citations
1
H-Index
2018
Active since
Affiliations
Universidade Federal do Paraná(Current)
Juliana Conceição Noschang da Costa is an author at Universidade Federal do Paraná specializing in marketing strategy, new product development, and innovation leadership.
Top concepts
BusinessStrategyMarketingInnovationManagementBusiness StrategyMarketing StrategyInnovation AdoptionCorporate InnovationStrategic Management
Publications per year
2018–2018
1
1
The role of marketing capabilities, absorptive capacity, and innovation performance
Juliana Conceição Noschang da Costa, Shirlei Miranda Camargo, Ana Maria Machado Toaldo et al. · Marketing Intelligence & Planning · 2018 · 56 citations
Innovation Adoption, Innovation Management, Competitive Advantage +17
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