Concepedia

Sarit Moldovan

SM

Statistics

Publications

7

Citations

713

H-Index

7

Active since

2003

Affiliations

Technion – Israel Institute of Technology(Current)

Tel Aviv University

Hebrew University of Jerusalem

Open University of Israel

New York University

Sarit Moldovan is an author at Technion – Israel Institute of Technology specializing in arts, communication, and mass communication.

Top concepts

ArtsBiasBusinessMarketingGroup WorkJournalismLeadershipManagementTechnologyAdvertising

Publications per year

2003–2019

7

Publications

7

The different roles of product originality and usefulness in generating word-of-mouth

Sarit Moldovan, Jacob Goldenberg, Amitava Chattopadhyay · International Journal of Research in Marketing · 2011 · 230 citations

Marketing, Consumer-driven Product Development, Product Originality +9

The NPV of bad news

Jacob Goldenberg, Barak Libai, Sarit Moldovan et al. · International Journal of Research in Marketing · 2007 · 192 citations

Bad News, Journalism, Bias +7

Cellular automata modeling of resistance to innovations: Effects and solutions

Sarit Moldovan, Jacob Goldenberg · Technological Forecasting and Social Change · 2003 · 110 citations

Pattern Formation, Technology, Engineering +9

Opinion leadership in small groups

Sarit Moldovan, Eitan Muller, Yossi Richter et al. · International Journal of Research in Marketing · 2016 · 63 citations

Small Group Research, Opinion Leadership, Group Communication +8

“Share and scare”: Solving the communication dilemma of early adopters with a high need for uniqueness

Sarit Moldovan, Yael Steinhart, Shlomit Ofen · Journal of Consumer Psychology · 2014 · 54 citations

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