The NPV of bad news

Collective dynamics of ‘small-world’ networks

Duncan J. Watts, Steven H. Strogatz · Nature · 1998 · 43.2K citations

Engineering, Organization Studies, Sociology +14

The Strength of Weak Ties

Mark Granovetter · American Journal of Sociology · 1973 · 38.5K citations

Social Sciences, Organization Studies, Sociology +17

Emergence of Scaling in Random Networks

Albert-Ĺaszló Barabási, Réka Albert · Science · 1999 · 36.4K citations · Full text

Engineering, Computer Science, Collective Behavior +16

The Strength of Weak Ties: A Network Theory Revisited

Mark Granovetter · Sociological Theory · 1983 · 8.2K citations

Social Sciences, Organization Studies, Social Influence +11

A New Product Growth for Model Consumer Durables

Frank M. Bass · Management Science · 1969 · 5.9K citations

Business, Business Economics, Marketing +13