Statistics
Publications
5
Citations
275
H-Index
5
Active since
2015
Nadina Luca is an author at University of York specializing in community engagement, business, and marketing.
Publications per year
2015–2020
5
5
Towards a service-dominant approach to social marketing
Nadina Luca, Sally Hibbert, Ruth McDonald · Marketing Theory · 2015 · 75 citations · Full text
Midstream value creation in social marketing
Nadina Luca, Sally Hibbert, Ruth McDonald · Journal of Marketing Management · 2016 · 39 citations · Full text
1–5 of 5