Concepedia

Michael Musante

MM

Statistics

Publications

7

Citations

386

H-Index

7

Active since

1999

Affiliations

University of Massachusetts Amherst(Current)

Quinnipiac University

Springfield College

Michael Musante is an author at University of Massachusetts Amherst specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentBrandingConsumer Research

Publications per year

1999–2013

7

Publications

7

A Profile of the Internet Shopper: Evidence from Six Countries

Thomas G. Brashear, Vishal Kashyap, Michael Musante et al. · The Journal of Marketing Theory and Practice · 2009 · 142 citations

Customer Satisfaction, Consumer Research, Communication +19

Sport Sponsorship: Evaluating the Sport and Brand Image Match

Michael Musante, George R. Milne, Mark A. McDonald · International Journal of Sports Marketing and Sponsorship · 1999 · 73 citations

Brand Strategy, Sports Sponsorship, Sport Sponsorship +18

An evaluation of hotel website attribute utilization and effectiveness by hotel class

Michael Musante, David C. Bojanic, Jian Zhang · Journal Of Vacation Marketing · 2009 · 55 citations

Customer Satisfaction, Tourism Management, Digital Marketing +18

A model of product‐to‐service brand extension success factors in B2B buying contexts

Brian P. Brown, Christina Sichtmann, Michael Musante · Journal of Business and Industrial Marketing · 2011 · 47 citations

Customer Satisfaction, Consumer Research, Brand Strategy +20

A Modified Brand Personality Scale for the Restaurant Industry

Michael Musante, David C. Bojanic, Jian Zhang · Journal of Hospitality & Leisure Marketing · 2008 · 35 citations

Digital Marketing, Consumer Research, Brand Strategy +17

Rows per page

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