Gordhan K. Saini

What do best employer surveys reveal about employer branding and intention to apply?

Gordhan K. Saini, Purvi Rai, Manoj Kumar Chaudhary · Journal of Brand Management · 2013 · 93 citations

Marketing, Best Employer Surveys, Survey (Human Research) +7

Do instrumental and symbolic factors interact in influencing employer attractiveness and job pursuit intention?

Shweta Kumari, Gordhan K. Saini · Career Development International · 2018 · 80 citations

Symbolic Factors, Behavioral Decision Making, Social Psychology +22

The influence of employer rankings, employment experience, and employee characteristics on employer branding as an employer of choice

Gordhan K. Saini, I. M. Jawahar · Career Development International · 2019 · 78 citations

Workplace Psychology, Employment Experience, Multilevel Logistic Regression +17

Employer and internal branding research: a bibliometric analysis of 25 years

Gordhan K. Saini, Filip Lievens, Mukta Srivastava · Journal of Product & Brand Management · 2022 · 71 citations

Internal Branding, Brand Strategy, Bibliometrics +17

The role of brands in recruitment: mediating role of employer brand equity

Pritha Banerjee, Gordhan K. Saini, Gurumurthy Kalyanaram · Asia Pacific Journal of Human Resources · 2018 · 51 citations

Mediating Role, Brand Strategy, Consumer Research +16