Concepedia
Statistics
Publications
18
Citations
698
H-Index
16
Active since
2010
Affiliations
University of Maryland, Baltimore(Current)
T A Pai Management Institute
Manipal Academy of Higher Education
Tata Institute of Social Sciences
Narsee Monjee Institute of Management Studies
Mukta Srivastava is an author at University of Maryland, Baltimore specializing in marketing, marketing management, and business.
Publications per year
2010–2024
Mapping the influence of influencer marketing: a bibliometric analysis
Abhishek Abhishek, Mukta Srivastava · Marketing Intelligence & Planning · 2021 · 105 citations
Management, Marketing, Marketing Management +15
The impact of eWOM on consumer brand engagement
Mukta Srivastava, Sreeram Sivaramakrishnan · Marketing Intelligence & Planning · 2020 · 84 citations
Business, Marketing, Marketing Management +17
Employer and internal branding research: a bibliometric analysis of 25 years
Gordhan K. Saini, Filip Lievens, Mukta Srivastava · Journal of Product & Brand Management · 2022 · 76 citations
Management, Human Resource Management, Brand Management +14
Mapping the themes and intellectual structure of customer engagement: a bibliometric analysis
Mukta Srivastava, Sreeram Sivaramakrishnan · Marketing Intelligence & Planning · 2021 · 71 citations
Business, Marketing, Marketing Management +12
A bibliometric analysis of the structure and trends of customer engagement in the context of international marketing
Mukta Srivastava, Sreeram Sivaramakrishnan · International Marketing Review · 2022 · 48 citations
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