Concepedia

Sreeram Sivaramakrishnan

SS

Statistics

Publications

6

Citations

507

H-Index

6

Active since

2017

Affiliations

Narsee Monjee Institute of Management Studies(Current)

Tata Institute of Social Sciences

T A Pai Management Institute

Manipal Academy of Higher Education

Sri Balaji Vidyapeeth University

Sreeram Sivaramakrishnan is an author at Narsee Monjee Institute of Management Studies specializing in business, marketing management, and marketing.

ORCID

Publications per year

2017–2024

6

Publications

6

Attitudinal factors, financial literacy, and stock market participation

Sreeram Sivaramakrishnan, Mala Srivastava, Anupam Rastogi · International Journal of Bank Marketing · 2017 · 269 citations

, , +14

The impact of eWOM on consumer brand engagement

Mukta Srivastava, Sreeram Sivaramakrishnan · Marketing Intelligence & Planning · 2020 · 84 citations

, , +17

Mapping the themes and intellectual structure of customer engagement: a bibliometric analysis

Mukta Srivastava, Sreeram Sivaramakrishnan · Marketing Intelligence & Planning · 2021 · 71 citations

, , +12

A bibliometric analysis of the structure and trends of customer engagement in the context of international marketing

Mukta Srivastava, Sreeram Sivaramakrishnan · International Marketing Review · 2022 · 48 citations

, , +12

The Relationship Between Electronic Word-of-Mouth and Consumer Engagement: An Exploratory Study

Mukta Srivastava, Sreeram Sivaramakrishnan, Gordhan K. Saini · IIM Kozhikode Society & Management Review · 2020 · 22 citations

, , +17

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