Concepedia

Mala Srivastava

MS

Statistics

Publications

8

Citations

1.7K

H-Index

8

Active since

2009

Affiliations

Narsee Monjee Institute of Management Studies(Current)

Indian Institute of Management Kashipur

Institute of Technology Management

Mala Srivastava is an author at Narsee Monjee Institute of Management Studies specializing in business, consumer behavior, and marketing.

ORCID

Publications per year

2009–2020

8

Publications

8

Adoption readiness, personal innovativeness, perceived risk and usage intention across customer groups for mobile payment services in India

Rakhi Thakur, Mala Srivastava · Internet Research · 2014 · 601 citations

, , +15

Attitudinal factors, financial literacy, and stock market participation

Sreeram Sivaramakrishnan, Mala Srivastava, Anupam Rastogi · International Journal of Bank Marketing · 2017 · 269 citations

, , +14

Exploring the link between customer experience–loyalty–consumer spend

Mala Srivastava, Dimple Kaul · Journal of Retailing and Consumer Services · 2016 · 267 citations

, , +10

Social interaction, convenience and customer satisfaction: The mediating effect of customer experience

Mala Srivastava, Dimple Kaul · Journal of Retailing and Consumer Services · 2014 · 219 citations

, , +10

A study on the impact of consumer risk perception and innovativeness on online shopping in India

Rakhi Thakur, Mala Srivastava · International Journal of Retail & Distribution Management · 2015 · 187 citations

, , +17

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