Concepedia

Dimple Kaul

DK

Statistics

Publications

5

Citations

566

H-Index

5

Active since

2014

Affiliations

Indian Institute of Technology Jammu(Current)

Dimple Kaul is an author at Indian Institute of Technology Jammu specializing in marketing, consumer satisfaction, and customer satisfaction.

Publications per year

2014–2023

5

Publications

5

Exploring the link between customer experience–loyalty–consumer spend

Mala Srivastava, Dimple Kaul · Journal of Retailing and Consumer Services · 2016 · 267 citations

Business, Marketing, Marketing Management +10

Social interaction, convenience and customer satisfaction: The mediating effect of customer experience

Mala Srivastava, Dimple Kaul · Journal of Retailing and Consumer Services · 2014 · 219 citations

Business, Marketing, Marketing Management +10

What drives customers towards mobile shopping? An integrative technology continuance theory perspective

Nikunj Kumar Jain, Dimple Kaul, Priyavrat Sanyal · Asia Pacific Journal of Marketing and Logistics · 2021 · 59 citations

Business, Information Systems, Marketing +17

RETRACTED: Identifying factors influencing purchase intention of sustainable luxury retailing products

Rambabu Lavuri, Dimple Kaul, Geetha Mohan et al. · International Journal of Retail & Distribution Management · 2023 · 11 citations

Business, Marketing, Marketing Management +17

Customer Relationship Management (CRM), Customer Satisfaction and Customer Lifetime Value in Retail

Dimple Kaul · Review of Professional Management- A Journal of New Delhi Institute of Management · 2017 · 10 citations

Business, Marketing, Retail Management +12

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