Concepedia
Statistics
Publications
2
Citations
244
H-Index
Active since
2021
Affiliations
Institute of Management Technology(Current)
Indian Institute of Management Ahmedabad
Indian Institute of Management Bodh Gaya
Priyavrat Sanyal is an author at Institute of Management Technology specializing in business, marketing, and brand strategy.
Publications per year
2021–2021
Fifteen years of customer engagement research: a bibliometric and network analysis
Linda D. Hollebeek, Tripti Sharma, Ritesh Pandey et al. · Journal of Product & Brand Management · 2021 · 185 citations
Business, Marketing, Marketing Management +17
What drives customers towards mobile shopping? An integrative technology continuance theory perspective
Nikunj Kumar Jain, Dimple Kaul, Priyavrat Sanyal · Asia Pacific Journal of Marketing and Logistics · 2021 · 59 citations
Business, Information Systems, Marketing +17
1–2 of 2