Concepedia

Pritha Banerjee

PB

3

Publications

79

Citations

3

H-Index

2015

Active since

Affiliations

Tata Medical Center(Current)

Pritha Banerjee is an author at Tata Medical Center specializing in employer branding, advertising effectiveness, and brand equity.

Top concepts

BrandingBusinessMarketingManagementBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessHuman ResourcesBrand Management

Publications per year

2015–2023

3

Publications

3

The role of brands in recruitment: mediating role of employer brand equity

Pritha Banerjee, Gordhan K. Saini, Gurumurthy Kalyanaram · Asia Pacific Journal of Human Resources · 2018 · 51 citations

Mediating Role, Brand Strategy, Consumer Research +16

Rationalising fertiliser subsidy in India: Key issues and policy options

Ashok Gulati, Pritha Banerjee · Econstor (Econstor) · 2015 · 15 citations · Full text

Characteristics and outcomes of gallbladder cancer patients at the Tata Medical Center, Kolkata 2017–2019

Anindita Dutta, Tushar Mungle, Nandita Chowdhury et al. · Cancer Medicine · 2023 · 13 citations · Full text

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