Concepedia

Purvi Rai

PR

1

Publications

93

Citations

1

H-Index

2013

Active since

Affiliations

Tata Institute of Social Sciences(Current)

Purvi Rai is an author at Tata Institute of Social Sciences specializing in survey methodology, business, and employer branding.

Top concepts

BusinessMarketingManagementAdvertisingConsumer ResearchEmployer BrandingSurvey Methodology

Publications per year

2013–2013

1

Publications

1

What do best employer surveys reveal about employer branding and intention to apply?

Gordhan K. Saini, Purvi Rai, Manoj Kumar Chaudhary · Journal of Brand Management · 2013 · 93 citations

Marketing, Best Employer Surveys, Survey (Human Research) +7

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