Erol Pala

Artificial intelligence in customer-facing financial services: a systematic literature review and agenda for future research

Janin Karoli Hentzen, Arvid O. I. Hoffmann, Rebecca Dolan et al. · International Journal of Bank Marketing · 2021 · 223 citations

Business, Finance, Marketing +16

Artificial intelligence (AI) and value co-creation in B2B sales: Activities, actors and resources

Jeannette Paschen, Ulrich Paschen, Erol Pala et al. · Australasian Marketing Journal (AMJ) · 2020 · 95 citations · Full text

Business, Information Systems, Information Technology +13

Simulated satiation through reality‐enhancing technology

Erol Pala, Sommer Kapitan, Patrick van Esch · Psychology and Marketing · 2021 · 45 citations

Business, Marketing, Psychology +11

Artificial Intelligence, Marketing, and the History of Technology: Kranzberg’s Laws as a Conceptual Lens

Christine Pitt, Jeannette Paschen, Jan Kietzmann et al. · Australasian Marketing Journal (AMJ) · 2021 · 27 citations

Business, Marketing, Marketing Management +7

Preference for partner or servant brand roles depends on consumers’ power distance belief

Patrick van Esch, Yuanyuan Cui, April Sledge et al. · Journal of Business Research · 2023 · 21 citations

Business, Marketing, Marketing Management +12