Rodolfo Vázquez Casielles

Consumer evaluations of sales promotion: the effect on brand choice

Begoña Álvarez Álvarez, Rodolfo Vázquez Casielles · European Journal of Marketing · 2005 · 199 citations

Economics, Consumer Decision Making, Brand Choice Process +15

The market orientation concept in the private nonprofit organisation domain

Luís Ignacio Álvarez González, María Leticia Santos Vijande, Rodolfo Vázquez Casielles · International Journal of Nonprofit and Voluntary Sector Marketing · 2002 · 130 citations

Market Orientation, Market Orientation Concept, Management +12

Relationship Marketing and Information and Communication Technologies: Analysis of Retail Travel Agencies

Leticia Suárez Álvarez, Ana María Díaz Martín, Rodolfo Vázquez Casielles · Journal of Travel Research · 2007 · 118 citations

Electronic Marketplace, Relationship Marketing, Customer Satisfaction +14

Analysis of the role of complaint management in the context of relationship marketing

Leticia Suárez Álvarez, Rodolfo Vázquez Casielles, Ana María Díaz Martín · Journal of Marketing Management · 2010 · 75 citations

Customer Experience, Relationship Marketing, Customer Satisfaction +13

Effects of market orientation on business strategic behaviour

María Leticia Santos Vijande, María José Sanzo Pérez, Luís Ignacio Álvarez González et al. · Journal of Strategic Marketing · 2005 · 43 citations

Customer Satisfaction, Strategic Orientation, Corporate Strategy +13