Concepedia

Luís Ignacio Álvarez González

LI

Statistics

Publications

3

Citations

212

H-Index

3

Active since

2002

Affiliations

Universidad de Oviedo(Current)

Luís Ignacio Álvarez González is an author at Universidad de Oviedo specializing in business, marketing management, and management.

Top concepts

BusinessMarketingManagementMarketing ManagementBusiness StrategyMarketing StrategyCustomer SatisfactionBrandingStrategyEntrepreneurship

Publications per year

2002–2012

3

Publications

3

The market orientation concept in the private nonprofit organisation domain

Luís Ignacio Álvarez González, María Leticia Santos Vijande, Rodolfo Vázquez Casielles · International Journal of Nonprofit and Voluntary Sector Marketing · 2002 · 130 citations

Market Orientation, Market Orientation Concept, Management +12

Effects of market orientation on business strategic behaviour

María Leticia Santos Vijande, María José Sanzo Pérez, Luís Ignacio Álvarez González et al. · Journal of Strategic Marketing · 2005 · 43 citations

Customer Satisfaction, Strategic Orientation, Corporate Strategy +13

The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations: a framework proposal

Marta Rey‐García, Luís Ignacio Álvarez González, Laurentino Bello Acebrón · International Review on Public and Nonprofit Marketing · 2012 · 39 citations · Full text

Customer Satisfaction, Untapped Potential, Framework Proposal +6

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