Ana María Díaz Martín

Antecedents of the difference in perceived risk between store brands and national brands

Celina González Mieres, Ana María Díaz Martín, Juan Antonio Trespalacios Gutiérrez · European Journal of Marketing · 2006 · 245 citations

Consumer Uncertainty, Consumer Study, Consumer Research +17

Relationship Marketing and Information and Communication Technologies: Analysis of Retail Travel Agencies

Leticia Suárez Álvarez, Ana María Díaz Martín, Rodolfo Vázquez Casielles · Journal of Travel Research · 2007 · 118 citations

Electronic Marketplace, Relationship Marketing, Customer Satisfaction +14

Perceived justice of service recovery strategies: Impact on customer satisfaction and quality relationship

Rodolfo Vázquez‐Casielles, Leticia Suárez Álvarez, Ana María Díaz Martín · Psychology and Marketing · 2010 · 102 citations · Full text

Customer Satisfaction, Service Quality, Service Recovery +12

Analysis of the role of complaint management in the context of relationship marketing

Leticia Suárez Álvarez, Rodolfo Vázquez Casielles, Ana María Díaz Martín · Journal of Marketing Management · 2010 · 75 citations

Customer Experience, Relationship Marketing, Customer Satisfaction +13

Influence of perceived risk on store brand proneness

Celina González Mieres, Ana María Díaz Martín, Juan Antonio Trespalacios Gutiérrez · International Journal of Retail & Distribution Management · 2006 · 69 citations

Marketing, Customer Satisfaction, Consumer Study +15