Concepedia

Celina González Mieres

CG

Statistics

Publications

4

Citations

361

H-Index

4

Active since

2004

Affiliations

Universidad de Oviedo(Current)

Celina González Mieres is an author at Universidad de Oviedo specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementBrand EquityBrand AwarenessConsumer BehaviorConsumer ResearchMarketing StrategyPurchase IntentionCustomer Satisfaction

Publications per year

2004–2012

4

Publications

4

Antecedents of the difference in perceived risk between store brands and national brands

Celina González Mieres, Ana María Díaz Martín, Juan Antonio Trespalacios Gutiérrez · European Journal of Marketing · 2006 · 245 citations

Consumer Uncertainty, Consumer Study, Consumer Research +17

Influence of perceived risk on store brand proneness

Celina González Mieres, Ana María Díaz Martín, Juan Antonio Trespalacios Gutiérrez · International Journal of Retail & Distribution Management · 2006 · 69 citations

Marketing, Customer Satisfaction, Consumer Study +15

Internal Marketing, Innovation and Performance in Business Services Firms: The Role of Organizational Unlearning

Celina González Mieres, José Ángel López Sánchez, María Leticia Santos Vijande · 2012 · 37 citations

Empirical Evidence, Customer Satisfaction, Organizational Unlearning +15

[Intention of purchasing generic prescription drugs on the part of consumers in Asturias, Spain].

Santiago González Hernando, Celina González Mieres, Ana Ma. Díaz Martín · PubMed · 2004 · 10 citations

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