Ana Ma. Díaz Martín

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Active since

2000

Affiliations

Ana Ma. Díaz Martín is an author at Universidad de Oviedo specializing in customer satisfaction, performance measurement systems, and quality assurance.

Top concepts

EducationMarketingManagementService QualityHigher EducationQuality AssuranceMarketing StrategyProgram EvaluationCustomer SatisfactionPerformance Measurement

Publications per year

2000–2010

Publications

Training in retailing: a guide for improving the supply of courses

Marta Fernández Barcala, Ana Ma. Díaz Martín, Juan Antonio Trespalacios Gutiérrez · International Journal of Retail & Distribution Management · 2000 · 13 citations

Total Quality Management, Customer Satisfaction, Training System +18

Customer Perceptions of Perceived Risk in Generic Drugs: The Spanish M arket

Ana Ma. Díaz Martín, Mónica Gómez Suárez, Mercedes Rozano Suplet · Apas Papers · 2010 · 11 citations

[Intention of purchasing generic prescription drugs on the part of consumers in Asturias, Spain].

Santiago González Hernando, Celina González Mieres, Ana Ma. Díaz Martín · PubMed · 2004 · 10 citations

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