Marta Fernández Barcala

Brand equity in the European fruit and vegetable sector: A transaction cost approach

Marta Fernández Barcala, Manuel González-Dı́az · International Journal of Research in Marketing · 2006 · 56 citations

Food Marketing, Brand Equity, Market Analysis +9

Hotel Quality Appraisal on the Internet: A Market for Lemons?

Marta Fernández Barcala, Manuel González-Dı́az, Juan Prieto Rodríguez · Tourism Economics · 2010 · 38 citations · Full text

Customer Satisfaction, Tourism Management, Digital Marketing +20

Governance decisions in the supply chain and quality performance: The synergistic effect of geographical indications and ownership structure

Susana López‐Bayón, Manuel González-Dı́az, Vanesa Solís-Rodríguez et al. · International Journal of Production Economics · 2017 · 38 citations · Full text

Total Quality Management, Ownership Structure, Supplier Relationship +11

Contrasting the governance of supply chains with and without geographical indications: complementarity between levels

Marta Fernández Barcala, Manuel González-Dı́az, Emmanuel Raynaud · Supply Chain Management An International Journal · 2017 · 34 citations · Full text

Supply Network, Trade, Global Production Network +21

Training in small business retailing: testing human capital theory

Marta Fernández Barcala, María José Sanzo Pérez, Juan Antonio Trespalacios Gutiérrez · Journal of European Industrial Training · 1999 · 29 citations

Marketing, Training System, Small Business Retailing +11