Statistics
Publications
4
Citations
166
H-Index
4
Active since
2013
Affiliations
University of California, Riverside(Current)
Y. Charles Zhang is an author at University of California, Riverside specializing in business, marketing, and consumer theory.
Publications per year
2013–2024
4
4
Rashmi Adaval, Mario Pandelaere, Rajesh Bagchi et al. · Journal of Consumer Research · 2013 · 20 citations
1–4 of 4