Concepedia

Alena Kostyk

AK

15

Publications

373

Citations

13

H-Index

2017

Active since

Affiliations

University of Glasgow(Current)

Adam Smith Institute

New Mexico State University

University of Edinburgh

University of Nevada, Reno

Alena Kostyk is an author at University of Glasgow specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchInteractive MarketingConsumer BehaviorBusinessCustomer SatisfactionDigital MarketingBehavioral EconomicsMarketing Communication

Publications per year

2017–2024

15

Publications

15

Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses

Kirsten Cowan, Seth Ketron, Alena Kostyk et al. · Journal of Retailing · 2023 · 57 citations · Full text

Simpler online ratings formats increase consumer trust

Alena Kostyk, James M. Leonhardt, Mihai Niculescu · Journal of Research in Interactive Marketing · 2017 · 48 citations

Customer Satisfaction, Digital Marketing, Online Customer Ratings +19

Processing fluency scale development for consumer research

Alena Kostyk, James M. Leonhardt, Mihai Niculescu · International Journal of Market Research · 2019 · 39 citations

Customer Satisfaction, Consumer Science, Consumer Engagement +15

Less is more: Online consumer ratings' format affects purchase intentions and processing

Alena Kostyk, Mihai Niculescu, James M. Leonhardt · Journal of Consumer Behaviour · 2017 · 32 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +20

Perfect social media image posts: symmetry and contrast influence consumer response

Alena Kostyk, Bruce A. Huhmann · European Journal of Marketing · 2021 · 29 citations

Digital Marketing, Consumer Study, Consumer Research +22

Rows per page

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