Concepedia

James M. Leonhardt

JM

Statistics

Publications

24

Citations

1K

H-Index

18

Active since

2008

Affiliations

University of Nevada, Reno(Current)

New Mexico State University

Adolfo Ibáñez University

Fudan University

University of California, Irvine

James M. Leonhardt is an author at University of Nevada, Reno specializing in management, marketing, and consumer research.

ORCID

Top concepts

Publications per year

2008–2022

24

Publications

24

Certainty in Language Increases Consumer Engagement on Social Media

Todd Pezzuti, James M. Leonhardt, Caleb Warren · Journal of Interactive Marketing · 2020 · 128 citations · Full text

Twitter=quitter? An analysis of Twitter quit smoking social networks

Judith J. Prochaska, Cornelia Pechmann, Romina Kim et al. · Tobacco Control · 2011 · 117 citations · Full text

Second Person Pronouns Enhance Consumer Involvement and Brand Attitude

Ryan E. Cruz, James M. Leonhardt, Todd Pezzuti · Journal of Interactive Marketing · 2017 · 111 citations · Full text

Avoiding the risk of responsibility by seeking uncertainty: Responsibility aversion and preference for indirect agency when choosing for others

James M. Leonhardt, L. Robin Keller, Cornelia Pechmann · Journal of Consumer Psychology · 2011 · 98 citations

Involuntary attention and brightness contrast

William Prinzmetal, Virginia Long, James M. Leonhardt · Perception & Psychophysics · 2008 · 63 citations · Full text

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