Todd Pezzuti - Concepedia

Author

Todd Pezzuti

University of Nevada, Reno ORCID

Also Known As

Luciana A. Gil, T. Pezzuti, Todd Pezzuti

Publications

531

Citations

H-Index

Concepts

All Affiliations

University of Nevada, Reno University of Chile Adolfo Ibáñez University University of Arizona University of California, Irvine

About

Todd Pezzuti is an author at University of Nevada, Reno specializing in consumer behavior, consumer research, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	5	5	146
2	Arts	1	1	18
3	Business	1	1	32
4	Health Sciences	1	1	57
5	Language Studies	1	1	20

Todd Pezzuti

Publications

517

Citations

H-Index

Page 1

	Year	Citations
Certainty in Language Increases Consumer Engagement on Social Media Todd Pezzuti, James M. Leonhardt, Caleb Warren Journal of Interactive Marketing	2020	128
Second Person Pronouns Enhance Consumer Involvement and Brand Attitude Ryan E. Cruz, James M. Leonhardt, Todd Pezzuti Journal of Interactive Marketing	2017	111
We’re not so different: Collectivism increases perceived homophily, trust, and seeking user-generated product information James M. Leonhardt, Todd Pezzuti, Jae‐Eun Namkoong Journal of Business Research Social MediaProduct ExperienceUser-generated Product InformationConsumer StudyUser-generated Content	2020	57
Vaccination Acceptance Across Cultures: The Roles of Collectivism, Empathy, and Homophily James M. Leonhardt, Todd Pezzuti Journal of International Marketing Cultural CollectivismVaccination AcceptanceSocial PsychologyEmpathySocial Influence	2021	49
Is Being Emotionally Inexpressive Cool? Caleb Warren, Todd Pezzuti, Shruti Koley Journal of Consumer Psychology	2018	45
Hyperopia and frugality: Different motivational drivers and yet similar effects on consumer spending Li Pan, Todd Pezzuti, Wei Lu, Journal of Business Research MarketingEconomicsBehavioral SciencesConsumer EconomicsConsumer Choice	2018	32
The effects of advertising models for age‐restricted products and self‐concept discrepancy on advertising outcomes among young adolescents Todd Pezzuti, Dante Pirouz, Cornelia Pechmann Journal of Consumer Psychology	2015	22
Does language homophily affect migrant consumers’ service usage intentions? Todd Pezzuti, Meghan Pierce, James M. Leonhardt Journal of Services Marketing Language PolicyMultilingualismLinguistic AnthropologyConsumer ResearchLanguage Migration	2018	20
What’s not to like? Negations in brand messages increase consumer engagement Todd Pezzuti, James M. Leonhardt Journal of the Academy of Marketing Science MarketingConsumer Decision MakingBrand MessagesManagementConsumer Research	2022	19
How collectivistic values affect online word-of-mouth Todd Pezzuti, James M. Leonhardt International Journal of Market Research Cultural ConsumptionOnline CommunitiesConsumer ResearchSocial InfluenceSocial Network	2020	18

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