Concepedia

Todd Pezzuti

TP

Statistics

Publications

11

Citations

517

H-Index

11

Active since

2003

Affiliations

University of Nevada, Reno(Current)

University of Chile

Adolfo Ibáñez University

University of Arizona

University of California, Irvine

Todd Pezzuti is an author at University of Nevada, Reno specializing in consumer behavior, consumer research, and management.

ORCID

Top concepts

Publications per year

2003–2022

11

Publications

11

Certainty in Language Increases Consumer Engagement on Social Media

Todd Pezzuti, James M. Leonhardt, Caleb Warren · Journal of Interactive Marketing · 2020 · 128 citations · Full text

Second Person Pronouns Enhance Consumer Involvement and Brand Attitude

Ryan E. Cruz, James M. Leonhardt, Todd Pezzuti · Journal of Interactive Marketing · 2017 · 111 citations · Full text

We’re not so different: Collectivism increases perceived homophily, trust, and seeking user-generated product information

James M. Leonhardt, Todd Pezzuti, Jae‐Eun Namkoong · Journal of Business Research · 2020 · 57 citations

, , +13

Vaccination Acceptance Across Cultures: The Roles of Collectivism, Empathy, and Homophily

James M. Leonhardt, Todd Pezzuti · Journal of International Marketing · 2021 · 49 citations

, , +17

Is Being Emotionally Inexpressive Cool?

Caleb Warren, Todd Pezzuti, Shruti Koley · Journal of Consumer Psychology · 2018 · 45 citations · Full text

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