Concepedia
Statistics
Publications
16
Citations
497
H-Index
15
Active since
2006
Affiliations
New Mexico State University(Current)
University of Nevada, Reno
Economic Research Service
Cornell University
Mihai Niculescu is an author at New Mexico State University specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchConsumer BehaviorInteractive MarketingBusinessFood MarketingCustomer SatisfactionHealthNutrition
Publications per year
2006–2022
Online Grocery Shopping Knowledge, Attitudes, and Behaviors Among SNAP Participants
Stephanie Rogus, Joanne F. Guthrie, Mihai Niculescu et al. · Journal of Nutrition Education and Behavior · 2019 · 86 citations
Customer Satisfaction, Online Customer Behavior, Behavioral Sciences +13
Shopper marketing nutrition interventions: Social norms on grocery carts increase produce spending without increasing shopper budgets
Collin R. Payne, Mihai Niculescu, David R. Just et al. · Preventive Medicine Reports · 2015 · 67 citations · Full text
Simpler online ratings formats increase consumer trust
Alena Kostyk, James M. Leonhardt, Mihai Niculescu · Journal of Research in Interactive Marketing · 2017 · 48 citations
Customer Satisfaction, Digital Marketing, Online Customer Ratings +19
Can healthy checkout end-caps improve targeted fruit and vegetable purchases? Evidence from grocery and SNAP participant purchases
Collin Payne, Mihai Niculescu · Food Policy · 2018 · 42 citations
Food Choice, Nutrition, Vegetable Purchases +11
Processing fluency scale development for consumer research
Alena Kostyk, James M. Leonhardt, Mihai Niculescu · International Journal of Market Research · 2019 · 39 citations
Customer Satisfaction, Consumer Science, Consumer Engagement +15
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