József Berács

The Development and Impact of Marketing Capabilities in Central Europe

John Fahy, Graham Hooley, Tony Cox et al. · Journal of International Business Studies · 2000 · 247 citations

Management, Marketing, Marketing Management +9

Market Orientation in the Transition Economies of Central Europe:

Graham Hooley, Tony Cox, John Fahy et al. · Journal of Business Research · 2000 · 242 citations

Social Sciences, Business Economics, Economics +11

National Stereotypes and Product Evaluations in a SocialistCountry

Nicolas Papadopoulos, Louise A. Heslop, József Berács · International Marketing Review · 1990 · 186 citations

Business, Marketing, Marketing Management +14

Marketing Capabilities and Firm Performance: A Hierarchical Model

Graham Hooley, John Fahy, Tony Cox et al. · Journal of Market-Focused Management · 1999 · 140 citations

Management, Marketing, Marketing Management +14

Foreign Direct Investment in Hungary: Resource Acquisition and Domestic Competitive Advantage

Graham Hooley, Tony Cox, David Shipley et al. · Journal of International Business Studies · 1996 · 116 citations

Business, Economics, Strategic Management +16