Concepedia

József Berács

JB

Statistics

Publications

14

Citations

1.3K

H-Index

13

Active since

1990

Affiliations

Aston University(Current)

University of Limerick

Budapest University of Economics and Business

University of Maribor

Poznań University of Economics and Business

József Berács is an author at Aston University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementMarketing StrategyBusiness StrategyStrategic ManagementBrandingEconomicsBrand StrategyInternational Marketing

Publications per year

1990–2012

14

Publications

14

The Development and Impact of Marketing Capabilities in Central Europe

John Fahy, Graham Hooley, Tony Cox et al. · Journal of International Business Studies · 2000 · 246 citations

Market Development, International Marketing, Central Europe +7

Market Orientation in the Transition Economies of Central Europe:

Graham Hooley, Tony Cox, John Fahy et al. · Journal of Business Research · 2000 · 242 citations

Central Europe, Economics, Transition Economy

National Stereotypes and Product Evaluations in a SocialistCountry

Nicolas Papadopoulos, Louise A. Heslop, József Berács · International Marketing Review · 1990 · 186 citations

Marketing Capabilities and Firm Performance: A Hierarchical Model

Graham Hooley, John Fahy, Tony Cox et al. · Journal of Market-Focused Management · 1999 · 140 citations

Foreign Direct Investment in Hungary: Resource Acquisition and Domestic Competitive Advantage

Graham Hooley, Tony Cox, David Shipley et al. · Journal of International Business Studies · 1996 · 116 citations

Resource Acquisition, Domestic Competitive Advantage, Economics +11

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