Concepedia

Chang‐Won Choi

CC

5

Publications

94

Citations

5

H-Index

2020

Active since

Affiliations

University of South Carolina(Current)

Chang‐Won Choi is an author at University of South Carolina specializing in consumer behavior, communication, and arts.

Top concepts

ArtsMarketingManagementCommunicationConsumer BehaviorConsumer ResearchSocial MediaMedia MarketingSocial InfluenceConsumer Engagement

Publications per year

2020–2023

5

Publications

5

Increasing company-cause fit: the effects of a relational ad message and consumers’ cause involvement on attitude toward the CSR activity

Chang‐Won Choi · International Journal of Advertising · 2020 · 29 citations

Consumer Research, Social Marketing, Social Influence +20

Brand anthropomorphism on Twitter: communication strategies and consumer engagement

Linwan Wu, Naa Amponsah Dodoo, Chang‐Won Choi · Journal of Product & Brand Management · 2023 · 26 citations

Digital Marketing, Brand Strategy, Consumer Research +22

Empowering Emotion: The Driving Force of Share and Purchase Intentions in Viral Advertising

Taylor Jing Wen, Chang‐Won Choi, Linwan Wu et al. · Journal of Current Issues & Research in Advertising · 2021 · 17 citations

Entertainment Marketing, Digital Marketing, Targeted Advertising +25

The Impacts of Consumer Personality Traits on Online Video Ads Sharing Intention

Chang‐Won Choi · Journal of Promotion Management · 2020 · 12 citations

Targeted Advertising, Consumer Research, Social Influence +18

Feeling Connected to the Cause: The Role of Perceived Social Distance on Cause Involvement and Consumer Response to CSR Communication

Yujin Heo, Chang‐Won Choi, Holly Overton et al. · Journalism & Mass Communication Quarterly · 2021 · 10 citations · Full text

Rows per page

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