Concepedia

Erjen van Nierop

EV

Statistics

Publications

11

Citations

506

H-Index

11

Active since

1998

Affiliations

University of Groningen(Current)

Erasmus University Rotterdam

Tilburg University

Carnegie Mellon University

Erjen van Nierop is an author at University of Groningen specializing in marketing, marketing management, and business.

Publications per year

1998–2017

11

Publications

11

Retrieving Unobserved Consideration Sets from Household Panel Data

Erjen van Nierop, Bart J. Bronnenberg, Richard Paap et al. · Journal of Marketing Research · 2010 · 137 citations · Full text

Business, Marketing, Marketing Management +17

The relationship between in-store marketing and observed sales for organic versus fair trade products

Erica van Herpen, Erjen van Nierop, Laurens Sloot · Marketing Letters · 2011 · 91 citations · Full text

Business, Marketing, Marketing Management +13

Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact On Optimizing Shelf Arrangements

Erjen van Nierop, Dennis Fok, Philip Hans Franses · EUR Research Repository (Erasmus University Rotterdam) · 2006 · 79 citations · Full text

Business, Marketing, Marketing Management +17

Why do statistics journals have low impact factors?

Erjen van Nierop · Statistica Neerlandica · 2009 · 40 citations

Natural Sciences, Economics, Data Analytics +16

Towards a Further Understanding of the Antecedents of Retailer New Product Adoption

Yvonne M. van Everdingen, Laurens Sloot, Erjen van Nierop et al. · Journal of Retailing · 2011 · 39 citations · Full text

Business, Marketing, Marketing Management +14

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