Simos Chari

Research in marketing strategy

Neil A. Morgan, Kimberly A. Whitler, Hui Feng et al. · Journal of the Academy of Marketing Science · 2018 · 313 citations · Full text

Management, Brand Strategy, Business +6

Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics

Leonidas C. Leonidou, Olga Kvasova, Constantinos N. Leonidou et al. · Journal of Business Ethics · 2012 · 127 citations

Business Unethicality, Cultural Characteristics, Consumer Culture +10

Dynamic capabilities, operational changes, and performance outcomes in the media industry

Ari Jantunen, Anssi Tarkiainen, Simos Chari et al. · Journal of Business Research · 2018 · 123 citations · Full text

Firm Performance, Organizational Communication, Management +12

Drivers and outcomes of importer adaptation in international buyer–seller relationships

Leonidas C. Leonidou, Dayananda Palihawadana, Simos Chari et al. · Journal of World Business · 2010 · 85 citations

Economics, International Sales, International Economics +10

Consumer Trust in User‐Generated Brand Recommendations on Facebook

Simos Chari, George Christodoulides, Caterina Presi et al. · Psychology and Marketing · 2016 · 70 citations · Full text

Consumer Uncertainty, Digital Marketing, Trust Development +24