Concepedia
Statistics
Publications
5
Citations
237
H-Index
Active since
2020
Affiliations
Millsaps College(Current)
Northern Kentucky University
Ithaca College
Monika Rawal is an author at Millsaps College specializing in marketing, marketing management, and business.
Publications per year
2020–2024
The journey from customer participation in service failure to co-creation in service recovery
Ramin Bagherzadeh, Monika Rawal, Shuqin Wei et al. · Journal of Retailing and Consumer Services · 2020 · 113 citations
Business, Marketing, Customer Relationship Management +15
Customer-brand disidentification: Conceptualization, scale development and validation
Nwamaka A. Anaza, José Luis Saavedra Torres, Joe F. Hair et al. · Journal of Business Research · 2021 · 56 citations
Business, Marketing, Marketing Management +11
Role of brand attachment in customers’ evaluation of service failure
José Luis Saavedra Torres, Monika Rawal, Ramin Bagherzadeh · Journal of Product & Brand Management · 2020 · 39 citations
Business, Marketing, Marketing Management +14
Do you want to be roasted? The boundaries of using dark humor as a brand-to-brand communication strategy
José Luis Saavedra Torres, Ashok Bhattarai, Anh Dang et al. · Journal of Research in Interactive Marketing · 2023 · 18 citations
Business, Marketing, Marketing Management +15
The role of individualism, collectivism, and promotional reward type on consumer response to amplified word-of-mouth strategies
Monika Rawal, José Luis Saavedra Torres, Ramin Bagherzadeh et al. · Journal of Consumer Marketing · 2024 · 11 citations
Business, Marketing, Marketing Management +17
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