Concepedia
Statistics
Publications
4
Citations
216
H-Index
Active since
2020
Affiliations
Millsaps College(Current)
Northern Kentucky University
Ithaca College
Monika Rawal is an author at Millsaps College specializing in management, customer satisfaction, and marketing.
Top concepts
BusinessMarketingManagementCustomer SatisfactionBrand EquityBrand DevelopmentConsumer ResearchBrandingCo-creationBrand Loyalty
Publications per year
2020–2023
The journey from customer participation in service failure to co-creation in service recovery
Ramin Bagherzadeh, Monika Rawal, Shuqin Wei et al. · Journal of Retailing and Consumer Services · 2020 · 110 citations
Customer Satisfaction, Service Failure, Organizational Communication +10
Customer-brand disidentification: Conceptualization, scale development and validation
Nwamaka A. Anaza, José Luis Saavedra Torres, Joe F. Hair et al. · Journal of Business Research · 2021 · 51 citations
Customer Satisfaction, Brand Equity, Customer-brand Disidentification +6
Role of brand attachment in customers’ evaluation of service failure
José Luis Saavedra Torres, Monika Rawal, Ramin Bagherzadeh · Journal of Product & Brand Management · 2020 · 38 citations
Customer Satisfaction, Consumer Research, Brand Strategy +19
Do you want to be roasted? The boundaries of using dark humor as a brand-to-brand communication strategy
José Luis Saavedra Torres, Ashok Bhattarai, Anh Dang et al. · Journal of Research in Interactive Marketing · 2023 · 17 citations
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