Concepedia

Edson Crescitelli

EC

5

Publications

118

Citations

5

H-Index

2009

Active since

Affiliations

Universidade de São Paulo(Current)

Escola Superior de Propaganda e Marketing

Edson Crescitelli is an author at Universidade de São Paulo specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementAdvertisingBrand EquityBrand AwarenessBrand ManagementConsumer ResearchInteractive MarketingMarketing Communication

Publications per year

2009–2022

5

Publications

5

Brand equity evolution: a system dynamics model

Edson Crescitelli, Júlio César Bastos de Figueiredo · BAR - Brazilian Administration Review · 2009 · 41 citations · Full text

Simulation Model, Brand Equity Evolution, Brand Equity +11

The Image of Brazil as a Tourism Destination: An Exploratory Study of the American Market

Fabiana Gondim Mariutti, Janaína de Moura Engracia Giraldi, Edson Crescitelli · International Journal of Business Administration · 2013 · 28 citations · Full text

Exploratory Study, Negative Elements, Cultural Tourism +17

The Contribution of Neuromarketing to the Study of Consumer Behavior

Claudia Almeida Colaferro, Edson Crescitelli · Brazilian Business Review · 2014 · 18 citations · Full text

Marketing Actions, Behavioral Decision Making, Consumer Study +21

In search of tools for the use of country image (CI) in the brand

Mariana Bassi Suter, Janaína de Moura Engracia Giraldi, Felipe Mendes Borini et al. · Journal of Brand Management · 2017 · 18 citations · Full text

Cartography, Image Analysis, East Asian Studies +5

The influence of social media and brand equity on business-to-business marketing

Ligia Fagundes, Christian Gomes e Souza Munaier, Edson Crescitelli · Revista de Gestão · 2022 · 13 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +17

Rows per page

1–5 of 5