Concepedia

Christian Gomes e Souza Munaier

CG

3

Publications

36

Citations

3

H-Index

2021

Active since

Affiliations

Universidade de São Paulo(Current)

Christian Gomes e Souza Munaier is an author at Universidade de São Paulo specializing in brand strategy, management, and marketing.

Top concepts

BusinessMarketingManagementBrand StrategyBrand ManagementTrustBrandingEducationBrand EquityGreenwashing

Publications per year

2021–2022

3

Publications

3

The influence of social media and brand equity on business-to-business marketing

Ligia Fagundes, Christian Gomes e Souza Munaier, Edson Crescitelli · Revista de Gestão · 2022 · 13 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +17

Morally transgressive companies and sustainable guidelines: seeking redemption or abusing trust?

Christian Gomes e Souza Munaier, Fernando Rejani Miyazaki, José Afonso Mazzon · RAUSP Management Journal · 2022 · 13 citations · Full text

Greenwashing, Green Marketing, Brand Strategy +25

INFLUENCE OF USAGE AND CONTRACTUAL BINDS ON CUSTOMER RETENTION IN CONTINUALLY DELIVERED SERVICES: EVIDENCE FROM THE PHYSICAL FITNESS BUSINESS

Christian Gomes e Souza Munaier, Cleverson Renato Moreira da Costa · Journal on Innovation and Sustainability RISUS · 2021 · 10 citations · Full text

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